The MOHITO brand is dynamically developing chain of boutiques dedicated to young women in big agglomerations of the Central Europe. Currently the chain of boldly designed stores accounts to more than 57 locations all over Poland.
The brand was created as an offer for the young (between 25 and 35 years of age), financially independent women who value unique urban chic. The designers from MOHITO when creating a collection think about professionally active women who are attractive, free, creative and aware of their advantages, especially visual ones. The collections from MOHITO, always accordingly with worldly trends in fashion, break stereotypes of typical professional garment. Created to decorate, make attractive, emphasize femininity, and be against everyday routine.
In the clothes from MOHITO one looks well both at work and during a long evening after hours. Thus the everyday plan for feminine attractiveness gains a new dimension and last as long as the women want.
Designing clothes according to current trends in fashion and also attractive in terms of prices is the brand’s typical value. It provides the customers with opportunity of frequent changes dependent on occasion and mood.
The brand prepared two lies of clothes for them:
CHIC OFFICE
A chic office woman spends a vast part of a day at work. She chooses a feminine, stylish chic enriched with diverse fashionable novelties. She wants to be visible and avoids standard, office uniforms. She values a bit of loose and nonchalance, but in a stylish and feminine edition. ‘Fresh office outlook’ can be the quintessence of the line.
ENERGY
After work our customer spends time at night meetings, in coffee shops, clubs or on weekend trips with friends. She allows herself for more freedom and individualism and experiments more. Her ‘post-office’ image is fresh and clear, always added some color through accessories. She wants to look sexy and be in good taste. The Energy woman is up to date with cultural and social issues of her hometown. She is not a slave to fashion, she chooses what is the most comfortable for her. Energy is a combination of the latest trends, modernity and individual style of a fulfilled woman.

