The Reserved, Cropp and Mohito brand stores opened in Estonia and Russia have enlarged the pool of franchised and company-owned points of sale in the East.

Just as in previous months, in October LPP SA consistently implemented its 2011 strategy of extending the portfolio of company-owned and franchised stores. Three new formats, including one license-based, were opened in Russia, while the fourth was in Estonia.

The operation of the Reserved and Cropp stores was launched in the prestigious Triumf Mall shopping centre in Saratov. The first one, occupying the considerable floor area of 811 square meters offers the most popular must-haves of the winter season arranged in women's, men's, kids' and accessory zones. The second, with 280 square meters of floor area, offers the latest pieces from the autumn-winter 2011 collection, extremely representative of the Cropp style.

Meanwhile, at the Versailles shopping centre in Ulyanovsk, a franchised Reserved store opened its doors. Over its 298 square metres customers will find selected pieces and accessories supported by dedicated sales promotions.

The company also increased the number of its stores in Estonia by opening another one. A new Mohito store made its debut at the Tallin Viru shopping centre in the country’s capital. Its strongest points are feminine garments and the quintessence of stylish accessories, which ensure that each customer will find, over the 256 square meters of optimum product selection, something just perfect for herself.

All the points of sale have been covered by sales promotion programmes and equipped with professionally dressed shop windows to attract the broadest group of brand fans possible. The company plans to maintain the new store launch dynamics for the last quarter of the year.

go back