The Lithuanian company UAB LPP, representing the RESERVED brand in Lithuania, has commenced sponsorship co-operation with a production company that is responsible for the programme called I Love Lithuania under the arrangement of providing clothing in exchange for placing the logo in the programme’s end credits. The reality shows are based on a framework scenario that is built and developed by the show participants in the subsequent episodes, and sponsoring companies do not have impact on its final form and contents. The RESERVED brand has had good experiences in co-operation with television programmes, but the character of I Love Lithuania has evolved into an undesired and disturbing direction that has harmed feelings of Poles and at the same time has been contrary to the values shared by the LPP S.A. company
Under these circumstances, the Lithuanian company UAB LPP that manages the RESERVED brand in Lithuania has commenced talks with the production company of the said reality show with a view to terminating the sponsorship contract with an immediate effect.
LPP
21.06Statement
The Reserved brand carries out a broad range of advertising activities and is involved in activities related to brand promotion among young people on all markets where it is present. Product placement in television productions, including reality shows, is one of the forms of promotion that Reserved also invests in.