20.10RESERVED on iPad!

RESERVED has just released a new iPad application for its customers. Rich in multimedia, the app is mainly a rendezvous with the star of the RESERVED fall-winter campaign, top model Sasha Pivovarova.

The new iPad application is an interactive multimedia journey across the new RESERVED campaign. It contains videos and photos starring Sasha Pivovarova, the famous Russian top model. Sasha is the star of the third campaign from the RESERVED „BEAUTIFUL STORY” series that depicts the profiles of well-known models and their way to successful careers.

Sasha Pivovarova is the fourth most appreciated model in the world and the next star of a „Beautiful story” told by RESERVED, following Karmen Pedaru, Magdalena Frąckowiak and Tobias Sorensen.

Although the application was not designed to allow browsing through the clothes currently available in RESERVED stores, it is still closely connected to the latest collection of the brand. In the video clips included, also available on RESERVED website, Sasha Pivovarova presents two current RESERVED trends – the Denim Cuts and Deep Black collections.

The application also includes an exclusive interview with the top model along with backstage photos from the recent RESERVED photoshoot in Paris.

The app was created by Huncwot Interactive Agency and is now available free from AppStore:  www.itunes.apple.com

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