HISTORY

The story of LPP SA dates back to the 90s of the 20^th century when Marek Piechocki (currently the President of the Board of LPP SA) and Jerzy Lubianiec (currently the President of the Supervisory Board) began to operate in the clothing branch as partners of a trading company Mistral, civil partnership. In 1995 LPP was established. At first the company supplied a number of hypermarkets with T-shirts sewed in Asia. Later it decided to develop its own brand  (RESERVED) and began to create its own retail chain sales.

The first RESERVED store was opened in 2000 and by the end of 2001 there were already 24 stores (of a total surface of approximately 7000 m2). Today it has more than 270 stores which are not only in Poland but also across 10 other European countries. The turn of the century was a turning point for LPP in as much as it exceeded its net income threshold by 100 million złotych in 1999 and it was transformed into a clothing designing and distribution company in 2000.

In the following years LPP entered the Warsaw Stock Exchange (2001) and foreign markets with  its RESERVED brand: Estonia, Czech and Hungary in 2002 and Lithuania, Ukraine and Slovakia in 2003. In 2004 another brand CROPP TOWN was created and introduced to the Polish and then to the Russian markets. Throughout the following two years CROPP offered its products in Estonia, Slovakia and Latvia (2005) and Lithuania, Russian and Czech (2006).

2007 is another turning point in the history of LPP. The company exceeded one billion Polish zlotys in sale. At the same time its premiere had a third own brand, ESOTIQ (exclusive underwear), which entered together with two other brands the following European market in 2008. This time it was Romania.

Today LPP SA owns several retail chain stores including 270 RESERVED stores across 10 European countries and 220 CROPP stores in 10 countries. Apart from its key brands, LPP offers also its products under such brands as : ESOTIQ 58 stores, HOUSE 290 stores in 11 countries and MOHITO 53 stores in Poland.The company's plans are as impressive as the story described here.