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							<title>LPP SA.</title>
							<link>http://www.lpp.com.pl</link>
							<description>Reserved, Mohito, Cropp, House, Promostars.</description>
							<language>pl</language>
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  <title>10.05.2012 It’s bikini time – swimwear collection by RESERVED</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/141</link>
  <description><![CDATA[
	And it was the „atom” that became the first name for this extremely sexy and inspiring bathing suit. With its beach collection RESERVED goes back to the roots creating ultra feminine and sexy designs.
	
	The „father” of bikini, Louis Reard, presented its prototype in 1946 and not only stirred up controversy but also basically started a social and sexual revolution. He finally allowed women to enjoy warm summer days and feel free on the beach.
	
	Bikini is also the symbol of the silver screen goddess, Brigitte Bardot, who boldly presented not only her acting talent but also her beautiful perfect body in 1957 in the movie „And God Created Woman”.
	The sensual style of the sixties became the leitmotif for the RESERVED swimwear collection. It includes sexy bikinis with its classical „triangular” shapes complemented by tempting, fruity and marine patterns.
	
	RESERVED swimwear collection also includes Hawaiian-inspired designs. The designers of the brand created them especially for women who enjoy having fun and spending their time with their friends on the beach. The common feature of this part of the collection is the beautiful flowery design printed on dark fabrics that will emphasize a healthy summer tan in a very sensual way.
	
	There is also something for the lovers of glamour in the latest swimwear collection. Bandeaux suits are a great way to bring out a slim waist and beautiful shoulders while one-piece tube suits look really stylish and elegant. The low-key colours with black, navy blue and white bring an image of the gorgeous beaches of Saint Tropez.
	
	An interesting and eye-catching highlight of the collection is the black sequined bikini that underlines the silhouette in a refined way but will also turn all men’s eyes on the beach to its owner. It’s definitely a great choice for those women who are self-confident and aware of their beauty.
	
	While waiting for the summer, it’s worth refreshing your summer closet completing it with a perfectly fitting swimming suit from a RESERVED store.
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  <title>09.05.2012 MARITIME TREND IN THE MEN'S COLLECTION</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/137</link>
  <description><![CDATA[
	The basis for the men’s “ANCHORS AWEIGH” line in the HOUSE spring-summer collection is the old-school sailors’ style – maritime stripes of all possible widths, sailing accessories and the combination of navy blue, red and white, which is never of out fashion.
	
	The collection includes simple T-shirts, sleeveless tops and polo shirts in shades of grey, blue and navy blue, frequently with contrasting trim and V-necks. Obviously, apart from plain fabrics, there are stripes – from broad to narrow - as well as checked patterns (mostly on shirts) and washed out "cracked" prints that give shirts a "vintage" look, referring to everything associated with the sea, ships and sailing - anchors, ship’s wheels, the compass rose, octopuses, lighthouses and American naval emblems.
	
	In the summer shorts and Bermuda shorts line the steering fabrics include light and dark denim. Other items on deck include chinos – in beige, navy blue or white - and typical beach shorts that perfectly match the sailing atmosphere made of striped and checked fabrics, and ornamented with sailing ropes and symbols.
	
	The sailor look is perfectly supplemented by accessories such as capacious, heavy-duty canvas bags, sackcloth belts with maritime motifs, jewellery inspired by mooring lines and chains, captain’s hats and sneakers made of cloth - in one or two colours, plain and checked.
	
	The maritime collection is available in all HOUSE stores in Poland.
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  <title>09.05.2012 Gauguin in Fashion</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/140</link>
  <description><![CDATA[
	To all fans of these simple cotton shirts RESERVED offers a unique collection of T-shirts this spring inspired by Gauguin’s paintings.
	
	Post-impressionism was one of the most original and bold currents in art. For an artist, elements such as colour, chiaroscuro and form became just as important as the emotions that accompanied him in the process of creation.
	Paul Gauguin was an artist way ahead of his times. This non-conformist searched for the magical and wild in distant, exotic lands. He perceived primitive art as a manifestation of real humanity and emotions, in contrast to the epoch in which he lived. His escape from the outcomes of the industrial revolution in Europe and from the dullness of late19th century civilization made him search for strong inspirations on Tahiti, in Japanese prints or contemporary art. Gauguin’s painting is characterized not only by vibrant colours and a particular sensitivity to light, but also by incredible expressionism and individualism in his approach to form. The painter did not just copy what he saw; he also reflected his emotions and beliefs.
	
	This incredibly inspiring approach to art has been fascinating fans of art and fashion for a long time. The return to ethnic styling, Tahitian fashion and intense colours dominated by canary yellow, strong Parisian blue and browns are visible in the spring collections of such fashion labels as:  Kenzo, Oscar de la Renta or Dolce &amp; Gabanna. However, RESERVED’s designers decided to go one step further in their homage to the art of this unique French painter.
	
	A limited edition T-shirt collection with reproductions of Paul Gauguin’s paintings is a unique element of the RESERVED spring-summer collection. Thanks to unique prints, the simple cotton T-shirts will be a perfect proposal not only for fans of this unique explorer and rebel of 19th century art, but will also be a uniquely fashionable supplement both for casual and more sophisticated evening outfits.
	
	From the exceptional, almost magical paintings by the artist the RESERVED designers have selected, inter alia, the “Women of Tahiti”, which has already entered the art canon, the extremely sensual image “Nafea Faaipoipo” (When Will You Marry) or the lazy “Siesta”.
	
	By creating this limited collection, RESERVED not only brings us closer to art, but also to fashion which is based on colour - unlimited, bursting in most unexpected moments and presented in contrasting compositions. The white background of a white, one could even say ‘banal’, cotton T-shirt may become the background not only for the works of the master, but also for new, unlimited emotions generated by fashion!
	
	Each of the RESERVED Gauguin T-shirts not only encourages us to fall in love with post-impressionism, but also to explore new trends in fashion!
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  <title>09.05.2012 The 1st anniversary of thisblogisreserved.com</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/142</link>
  <description><![CDATA[
	It’s been a year since RESERVED started sharing various inspiring discoveries in fashion, lifestyle and design via the blog.
	
	The 1st anniversary of the RESEVRED blog was celebrated by more than 300 guests at the party that took place at the DOM club in Łódź. The evening was made really special by performances by three DJ’s from London: Weber, the rising star of London’s Ghetto House, Fur who has played for many years at Fashion Week Poland in London, and Tender Love. After midnight, guests boasting the most fashionable outfits received an invitation to RESERVED stores. Good music accompanied an exhibition of photographs by Jarek Kotomski and Martina Scorcucchi. The party lasted until pale dawn and we can now look forward to the next anniversary and to new entries at www.thisblogisreserved.com
	 
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  <title>08.05.2012 HAWAII ADDICTS</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/138</link>
  <description><![CDATA[
	There is no holiday without Hawaiian themes – which is why the men’s “HAWAII ADDICT” collection prepared by HOUSE is full of references to the fiftieth American state. The label’s designers have suggested a lot of typically summer and beach clothes made from natural materials: shirts and vests made of plain or mélange fabrics; checked short-sleeved shirts and shorts made out of light, washed-out denim; military ones made of woven fabric, with large pockets, made of knitted fabric; or typical beach shorts with tropical Hawaiian patterns.
	
	This time HOUSE approached the Hawaiian shirt theme from an unorthodox angle – floral patterns were printed on the inside. They are thus revealed in an untypical way - on turned up cuffs or collars. Apart from tropical themes, another feature of the collection are nostalgic vintage photo prints – overexposed, faded Polaroid photos of seaside landscapes and Hawaiian palms.
	
	The carefree and slightly nonchalant holiday atmosphere is supplemented by accessories. These include light shoes made of cloth with cork or raffia soles, must-have sunglasses reminiscent of old Hollywood with aviators and wayfarers that are never out of fashion, raw, simple jewellery with Hawaiian folk accents, straw hats, large canvas bags and flip-flops – presented in a very elegant version, in earthy colours and made of leather, cork and canvas.
	
	Clothes from the Hawaiian HOUSE collection are available at the brand’s stores.
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  <title>24.04.2012 HOUSE WILD LOVERS SUMMER COLLECTION</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/139</link>
  <description><![CDATA[
	The summer part of the HOUSE campaign is full of energy and movement combined with the scorching heat and dust of the American desert, where four of our young friends are travelling. The photographs by Rafał Milach (also author of the spring collection’s photographs) perfectly reflect the summer sun and carefree atmosphere of holidays. In the photographs taken during the session in the wild, roadless tracts near Los Angeles, the world-renowned Polish photographer managed to convey not only the close relationship between two young people but also the wildness of the entire group of friends – the campaign's protagonists.
	
	The dynamic character and energy of the session is even more noticeable in the campaign's music video, which was shot by the multi award-winning Polish cameraman living in L.A. – Michał Dąbal. Arek Romański from the HUNCWOT agency directed the video clip; it integrates the song of Dickie Dreams Soundsystem composed of the members of the Dick4Dick band.
	
	You can find the clip and photos on the www.house.pl  website in its dynamic summer holiday version, designed for the first time by Huncwot – an interactive agency from Warsaw.
	
	The models were styled by Marta Kalinowska whilst their hair and make-up were done by Los Angeles specialists. The undertaking was supervised by the HOUSE creative director – Adam Babinek. The entire campaign was produced by the AF PHOTO agency.
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  <title>24.04.2012 MOCKERS’ KLAN AT CROPP</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/133</link>
  <description><![CDATA[
	They say that if you’ve never heard about them, there are only three explanations: you are Tom Cruise, you still believe in marketing or you come from another galaxy. Members of this French street art group started with traditional graffiti, which they have now transformed into legal and even commercial activity. Their designs and applied art are heavily indebted to street art.  They collaborate with such brands as Adidas, Nike and Coca-Cola, and CROPP is now happy to present a special 123Klan collection.
	
	The Group has developed its own individual style with such unique features as comic strip characters, superheroes, subversive catchphrases and a specific sense of humour spiced with mockery.  All the best ingredients of the 123Klan style have been included in CROPP men’s and women’s T-shirts and tank tops. Single-colour T-shirts have prints presenting the recognizable 123Klan characters and slogans often alluding directly to graffiti and hip-hop subcultures. Some of them are definitely tongue-in-cheek, others carelessly arrogant, but all of them have an unmistakable uncompromising trait, and even the apparently sweet style of girls’ T-shirts cannot tone it down.
	
	This collection by CROPP will attract those who like 123Klan’s works: young people who approach reality with a pinch of salt and present “a kinda cool” self-distance.  And those who could adopt 123Klan’s motto as their own: Don't live your dream, dream your life!
	
	If you want to see more stuff designed by 123Klan, visit www.123klan.com, and if you like it and want a 123Klan T-shirt, just drop by to CROPP!
	
	The T-shirts are now available at CROPP stores at the price of
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  <title>16.04.2012 Mohito summer campaign</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/135</link>
  <description><![CDATA[
	‘Aqua Elegance’, the latest advertising campaign from Mohito is an essence of timeless elegance inspired by a palette of oceanic colours. To reflect the sublime, marine character of the collection, the photographic session was arranged on Spanish Tenerife, famous for its beautiful landscapes and sea views. The summer campaign was inspired by the extraordinary underwater world and its fascinating hues: the power of azure, turquoise, cobalt and emerald.  Mohito Marketing Department stands behind the idea and creative aspects of the campaign together with AFPHOTO, an agency responsible for creative concepts and the brand’s image from the beginning.
	 
	‘We called the Mohito summer campaign ‘Aqua Elegance’. The stunning landscapes of Tenerife as well as the active involvement of the entire team allowed the session to reflect the exceptional character of the collection. This is the story of our campaign photographs, filled with sophisticated elegance. It is the classic style at its best’ says Magdalena Jasińska, Mohito Brand Manager. 
	
	The session was produced by AFPHOTO. The session was shot by Mateusz Stankiewicz – one of the best Polish photographers of the young generation, who has already worked with our brand over several seasons. Styling was done by Olga Piekarska, hairstyles by Piotr Wasiński and make-up by Patrycja Dobrzeniecka. 
	The media participating in the campaign in Poland include the press and the Internet.
	
	 More information will be available on the new version of our website www.mohito.com, created in cooperation with the Cookie Agency.
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  <title>16.04.2012 Aqua Elegance</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/136</link>
  <description><![CDATA[
	Water, as one of the four elements, is the source of an extraordinary energy and is identified with class and elegance. The stunning underwater world has been an inspiration for MOHITO's summer collection, full of marine nuances and details in the palette of oceanic colours – shades of azure, cobalt, turquoise and emerald. In combination with the classic white, black and a little bit of gold, the colours of the sea are particularly elegant.
	
	Though based on simple forms, the collection’s line is very feminine. It lets you experiment with proportions and look for those that best suit your silhouette. It is dominated by plain cuts, which allow you make expressive combinations for various occasions. Close-fitting dresses and loose, softly-draped tops are the real hit of this season. Accessories and jewellery are dominated with gold.
	
	The ‘AQUA ELEGANCE’ collection will be available in MOHITO stores from mid April.
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  <title>11.04.2012 Pastel spring at RESERVED</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/134</link>
  <description><![CDATA[
	Pastels have also generated extreme emotions among fashion fans. On the one hand they are delicate and subtle, but on the other bold and very articulate. They are easier to “deal with” than intensive “neon colours”, but are much more demanding than safe greys, black or white. For centuries they have been synonymous with femininity, subtleness and sophistication. Nothing emphasizes beautiful skin better than powder shades of pink, mint green or subtle delicate yellow.
	
	These are the colours that have dominated the RESERVED Pastel Chic collection. Simple, subtle, loose silhouettes complete delicate colours reminding us of the impressionist paintings of Renoir or Degas. Delicate cotton or viscose fabrics serve as a background not only for particularly fashionable prints, but also for the extremely creative approach to fashion manifested by RESERVED’s designers.
	
	Pastel Chic is a collection for self-confident and bold women – despite the almost transparent, watercolour-like shades, we won’t find lace, ribbons or frills here. RESERVED’s Pastel creations mean first of all clear, simple forms, without unnecessary accessories. This is why a mint T-shirt will perfectly match a lemon skirt and a peach jacket. Sweet pastels are also perfect for the maritime edition – like colourful stripes on shirts finished with a very sexy small zip on the neck.  
	
	By using pastel colours, RESERVED’s designers have created an incredibly surprising and coherent collection, suitable both for fans of comfortable casual clothes and “romantic” outfits. This is also a perfect proposal for self-confident businesswomen or fans of the rock’n’roll style of the 1960s, where pastels were combined with miniskirts emphasizing the legs, or sexy “capri” trousers.
	
	This juicy and fruity RESERVED mixture invites us not only to mix colours, but also to play with style. And, most importantly, Pastels not only make outfits more charming, but also make us look younger and give us more energy!
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  <title>10.04.2012 Blue Jeans by Reserved</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/132</link>
  <description><![CDATA[
	Denim is the only fabric in the world that arouses strong emotions regardless of sex, latitude or culture area. It is also probably the only fabric that can be found, at least a tiny piece of it, in every woman's wardrobe.
	The sky-blue Reserved denim combines the most stylish trends of the upcoming season. The crazy ‘pin-up’ style of the 50s contrasts with the romantic character of the collection inspired by the 60s. The most characteristic features include the amazing, deep hues of the sky-blue denim, which is the most important trend in the spring/summer 2012 fashion collections.

	Denim bootcuts, skinny jeans or denim shorts are the classics without which the latest collection by Reserved would be incomplete. The Reserved designers, however, have taken one step further. In their designs this classic and nearly orthodox fabric gets a completely new look. Bold top cuts – tubes, sexy jump suits in an ultra-short version or with long trousers are perfect for those women who love fashion and are ready to face new challenges.
	Denim is also the best fabric for those who value comfort the most. This is why in the spring/summer 2012 collection by Reserved you can find pumps, comfortable shorts and parkas made of light, cotton/wool denim.

	Finally – a luxurious version of denim in the form of extremely feminine, filmy and elegant slightly flaring skirts, pencil skirts and long dresses. Inspired by the brightest stars of the silver screen, such as Brigitte Bardot or Audrey Hepburn, the dark denim version will let you travel back in time to the sunny Italian marinas of the 60s and feel the exceptional freedom and atmosphere of Fellini's ‘La Dolce Vita’.

	Blue Jeans by Reserved invites you to experiment with fashion and to fall in love with the comfort and unpretentious character of denim.
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  <title>06.04.2012 HOUSE COLOUR CODE</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/131</link>
  <description><![CDATA[
	The leitmotif of the ‘Colour Code’ line includes intense, saturated colours, which seem not to match each other and which are combined in colourful blocks just like those still ruling the catwalks. The colours of the line include mainly intensive green, cobalt, white, black and red. HOUSE also combines contrasting fabrics and textures, soft and loose-fitting materials with stiff fabrics and glossy textures with matt ones, and here and there you can also find sexy transparencies. Another characteristic feature of the collection is exposed zips.
	
	The HOUSE collection includes summer, party cuts – short dresses and skirts, shorts, T-shirts and cowl neck tops, summer jackets and extremely short denim jackets. All of these clothes in colours that will let you make outstanding colour combinations – for example orange with pink or sky-blue with green. On our T-shirts you will find funny, provocative catchwords – for those girls who like to express their sense of humour through clothes.
	
	The clothes collection is complemented by colourful accessories – small bags, ballerinas and summer sandals. Our colourful collection is now available at HOUSE outlets.
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  <title>05.04.2012 SAILOR POP - House</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/130</link>
  <description><![CDATA[
	Sailor stripes are the major motif of the ‘Marine’ line which, in its distinctive refreshed version, seen through a pop filter, continues the trend from last year set by Marc Jacobs.
	
	Twin- and multicoloured summer stripes differ from the classic white and navy blue ones not just with bolder, holiday colours but also with their width and combinations. The colours that dominate in this season include coral red and orange, complemented by black, white and sunny yellow.
	
	In the HOUSE collection stripes accompanied by clear colours can be found in summer clothes that combine casualness and elegance, and which are a perfect choice for hot days – both for taking a walk in the city and on the beach. The designers have created lots of cotton wool dresses, shorts, T-shirts, oversize blouses and tank tops, summer jackets and striped bathing suits – all of these in a very feminine, light and airy style. Fans of the classic white and navy blue sailor style will also find something for themselves.
	
	In the HOUSE collection multicoloured stripes are accompanied by golden extras, printed designs with simple, one-colour catchphrases and accessories that bring to mind sailors’ splices and knots.
	The ‘Marine’ collection is now available at HOUSE outlets.
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  <title>03.04.2012 SPRING FOOTWEAR COLLECTION by RESERVED</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/129</link>
  <description><![CDATA[
	This season we've had a lot of liberty and the only limits when it comes to shoes have been set by our imagination. It has found its reflection particularly in the collections of all the largest fashion brands, from the sophisticated and classic Chanel to the eccentric collections of Jean Paul Gaultier. This unusual democracy, which has dominated the world of fashion, has induced designers to come back to the style of the 60s where the ruling trends included extremely sensual femininity as well as the hippie qualities of liberty and ease. And this is how the extraordinary footwear collection by RESERVED can be described.
	
	The love for high heels and platforms is widespread not only among women but also among men. They are also a weak spot for the designers of the RESERVED spring/summer collection, which is dominated by shoes on classic, extremely elegant high heels, sky-high stiletto heels and rock'n'roll platforms. Dark denim platforms (espadrilles) as well as caramel, suede high-edge heels with open heel and toe are particularly interesting. Those women who love to be admired and who adore colours will fall in love with the sexy pink and orange stiletto shoes which go perfectly with filmy dresses as well as with a top and well-tailored jeans. For businesswomen and fashionable dressers, the classic, elegant stiletto shoes in nude colour (fashionable for several seasons already) are a must. Finally: gladiators on a strong – and extremely fashionable this spring – Cuban heel. These leather shoes go perfectly not only with a minimalist style but also with that inspired by the romantic fashion of flower people.
	
	The collection, however, does not only consist of high heels. You can also find comfortable ballerinas, espadrilles and unusually stylish jazz shoes. What makes them so outstanding is the magic of extremely distinct and saturated colours. Apart from soft, natural hues of beige, brown and caramel the designers offer saturated, rich lime and tangerine, as well as the most trendy colour of this season –intensive ultramarine.
	
	Summer boots and beautiful booties of perforated suede leather in natural colours are a particularly interesting element of the RESERVED designers' proposal. The boots which bring to mind an African safari style will be ideal not only for those moved to tears by ‘Out of Africa’. They will also be perfectly useful in the urban jungle or when you are discovering new lands during your holidays.
	
	And last but not least – sandals! The RESERVED summer collection is dominated by flat flip-flops in clear coral, brick and orange colours. Sandals with contrasting leather straps are particularly interesting. Navy blue and caramel, or beige and coral flip-flops will find their admirers among those who love simplicity as well as among the fans of a casual, marine style. The fashionistas, for whom ‘ethno’ is the most important trend of the season, will fall in love with the flip-flops finished with a colourful lacing of beads which brings to mind the culture of indigenous inhabitants of equatorial tropical forests.
	
	Ethnic, colourful and extremely sensual – these are the features of the RESERVED summer footwear collection. Rich colours as well as an abundance and variety of models will encourage you to experiment with fashion and style!
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  <title>30.03.2012 Marine Mohito - the “Sailor Chic” collection</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/128</link>
  <description><![CDATA[
	The style of marine adventure in the most luxurious edition has become an important part of many collections this season. The latest Mohito proposal - "Sailor Chic" - presents a stylish version of this theme. The atmosphere and colours of the line are the essence of the marine style. The colour palette is made up of the typical trio: navy blue, white and red, this season accompanied by noble gold. These colours have been arranged graphically in “colour blocks”, which are popular this season.
	
	Undoubtedly all women will find the classic, comfortable cuts very convincing.  For elegant occasions there are jackets, dresses with collars and pleated skirts. On the other hand, shorts and loose-fitting T–shirts seem to be an ideal proposal for women who appreciate more comfort. Also airy dresses inspired by the 1960s will be a perfect outfit for summer heat.
	
	The collection provides a wide choice: the most traditional ones - striped, sleeveless or sexier cuts with delicate straps. Close-fitting at the waist, they perfectly underline feminine shapes.
	
	Mohito shoes and accessories also create a holiday mood. Comfortable and practical ballerinas ornamented by chic appliqués may easily substitute elegant stilettos. 
	
	“Sailor Chic”, as a marine style, goes perfectly with gold, which is why golden accents in the form of finishing and accessories may be found throughout the collection. “Sailor Chic” is a very coherent urban elegance proposal for faithful fans of the marine chic in the city. Available at the brand’s stores from 29.03.
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  <title>29.03.2012 SOUTH PARK AT CROPP</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/127</link>
  <description><![CDATA[
	Stan, Kyle, Cartman and Kenny have made a stunning appearance on CROPP’s white, grey and black T-shirts and tank tops. Large, colourful prints presenting this foursome of never-gonna-grow-up 9-year-olds from South Park are accompanied by well-known catchphrases from the series that are often far removed from decent and polite language.
	
	South Park” is a cartoon series for adults, broadcast since 1997 and (in)famous because of its characters that don’t mince their words and scriptwriters – Trey Parker and Matt Stone – who cause controversy by sarcastically commenting on current events in the worlds of politics, show business and religion. South Park discards all taboos, and the story line is often spiced with abusive humour that has constantly attracted new viewers over the years.
	
	That’s why South Park and CROPP are made for each other. CROPP’s mocking and cussing style goes well with the sense of humour presented in South Park, where you will also find a kind of moral to the story skilfully hidden in the torrent of jokes and pranks. The South Park T-shirts are for all big fans of the TV series and for all those who can enjoy a truly derisive joke and biting sense of humour.
	
	The special South Park collection is now available at CROPP stores all over Poland.
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  <title>12.03.2012 1% of the tax for Fundacja Hospicyjna</title>
  <link>http://www.lpp.com.pl/company/news/126</link>
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  <title>08.03.2012 WILD LOVERS IN NEW HOUSE CAMPAIGN</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/125</link>
  <description><![CDATA[
	The new campaign by HOUSE is set in a very American climate, for good reason – the photographic session took place in Los Angeles. Its leitmotif is set in a desert motel with a group of young people enjoying themselves. Photographs by multi-award winning Rafał Milach excellently highlight the fun, energy, and intimacy between the characters, which are bathed in a beautiful, spring light.
	
	"We are free, we are wild, we are lovers. That's what we wanted to show in the new campaign. We decided that a motel in a sun-lit desert near Los Angeles would be the ideal location for our session. There's an awesome climate since literally anything might happen in such places.” - says Grzegorz Chyła, HOUSE Brand Manager. "On the one hand, the session produced pictures that are extremely energetic, and on the other show passion in a natural and delicate way.”
	
	The campaign has been further developed by the launch of the new www.house.pl website designed by the interactive agency Huncwot of Warsaw. It's dynamic and energetic, too, and the impression is enhanced by flickering and changing playful keywords that refer to love and fun. A song by Dick4Dick comes as an energetic addition.
	
	Besides pictures there is also video footage shot by Michał Dąbal and directed by Arek Romański of HUNCWOT.
	The models acting in the campaign were styled by Marta Kalinowska, and the make-up and hairstyles was the work of professional artist from LA – Diane da Silva. The campaign was supervised by Adam Babinek, creative director at HOUSE, and the whole production was executed by AF PHOTO. The campaign's climate has also been successfully transposed to the HOUSE store displays, which was done by Dagmara Gałecka.
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  <title>05.03.2012 SPRING/SUMMER RESERVED KIDS COLLECTION</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/124</link>
  <description><![CDATA[
	This season RESERVED KIDS proposes something completely different for girls. This collection has been inspired by water sports, the beach and the sun. Pleated sleeveless dresses, printed t-shirts and colourful striped skirts will make little fashion victims feel like true ladies in a seaside resort. For very hot days, RESERVED KIDS offers garments inspired by African and ethnic motifs. This line is dominated by animal prints, decorative stitching, beads, fringes and cotton lace. Girls who like candy colours will definitely fall for the line with delicate, subtle prints. Romantic dresses and tunics are adorned with flower motifs, ribbons, lace and sequins. For cocky little rebels our designers have prepared leather jackets or predatory leopard-prints of grey and black contrasted with white and pink. The prints on t-shirts are based on a plain line making them simple and monochromatic.
	
	Also for boys, RESERVED KIDS offers a line inspired by surfing and maritime motifs – t-shirts with waves, sunset, anchors and ships – all attractive to little sailors. With such attire they will conquer the hearts of grandparents and parents and feel very stylish. This line is dominated by white, strong reds, navy blue, stripes and muted turquoise, yellow, brown and orange. Soon-to-be gentlemen will surely go for the classic, adult-styled line based on subdued colours – plain shirts, smart trousers and lightly knitted sweaters are a perfect match for more solemn moments.
	
	You’ll be thrilled by the prints on t-shirts, sweatshirts and accessories of the spring collection, which show the fascinating world of fairy tales. The European football championship is also approaching, so our little sports fans, both girls and boys, will be happy with the special Euro 2012 line – t-shirts and sweatshirts with football prints and the Euro 2012 logo.
	
	Just as with the adult line, the RESERVED KIDS collection is playing with contexts, encouraging everyone to embark on a journey to various fashions destinations.
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  <title>29.02.2012 Spring launch of www.reserved.com</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/123</link>
  <description><![CDATA[
	The new-look RESERVED spring/summer website presents an innovative technical and graphic style. There you will find the new RESERVED campaign photos and videos with Anne Vyalitsyna as the frontwoman of the event. You will also find an extended and user-friendly catalogue of products including more than 3000 items, whose availability can be checked for any store in Poland.  Additionally, it is now extremely simple to tell your Facebook friends about your favourite products by using the “Like” button. The website presents the most recent trends, lookbooks and stylists’ tips for both the men’s and women’s collections. The geolocalisation function allows you to quickly find the address of your nearest RESERVED store.
	
	The service provides links to the brand’s blog, YouTube, IPAD and IPHONE application and the Facebook fanpage. The brand’s Facebook profile now has nearly half a million fans, double the number from 2010, and ranks fifth among all Polish commercial profiles on Facebook. In relation to 2010, the number of visits to www.reserved.com  increased by 160% and the number of unique users by 75%.
	
	The website is highly regarded in sector competitions and rankings. In January 2012, it was distinguished as website of the day by AWWWARDS.COM , which evaluates the best websites with respect to design, innovation, functionality and content. The RESERVED mobile website was recognized as the best commercial mobile website at the Mobile Trends Awards 2012 in Kraków.
	
	www.reserved.com  is a result of ongoing collaboration with STUDIO HUNCWOT from Warsaw.
	 
]]></description>
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  <title>27.02.2012 RESERVED – faithful to beautiful stories</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/121</link>
  <description><![CDATA[
	The new spring/summer BEAUTIFUL STORY campaign by RESERVED tells the success story of Anne Vyalitsyna, a Russian top model. She joins the beautiful and successful company of the other young people who have starred in previous editions of the BEAUTIFUL STORY: Sasha Pivovarova, Ania Jagodzińska, Karmen Pedaru, Magdalena Frąckowiak and Tobias Sorensen.
	
	The spring campaign by RESERVED once again proves the extraordinary power of dreams. It is the story of a Russian girl from a small town who took just six months to get to the world’s modelling top. Chloé, DKNY, Calvin Klein, Fendi, Givenchy, Gucci, Marc Jacobs, Prada, Versace are only some of the brands that regularly collaborate with Anne. She made a remarkable entry into the world of fashion by appearing on the covers of Vogue, ELLE and Harper’s Bazaar. Although she now has a very high rating in the Models.Com rankings and has become a fully-fledged star, she is still a very open and direct person.
	
	The backstage photo session shows how perfectly Joachim Johnson captured the beauty and charisma of the model against the scenic background of Cape Town, the oldest city in South Africa.  This cosmopolitan and unique place is also the setting for the RESERVED campaign photos with Anne as the heroine and Angelo Penneta behind the lens. He is a world famous photographer who has worked with such celebrities as Claudia Schiffer, Karolina Kurkova and Natasha Poly. His remarkable sense of beauty and artistry can now be admired in the spectacular international BEAUTIFUL STORY campaign.
	
	The Reserved Marketing Department is behind the idea and creative aspects of the campaign. The photo production was the responsibility of Warsaw Creatives photo agency. The media participants in the campaign in Poland include the press and the Internet; in Russia it is the press, the Internet and outdoor advertising.
	More information at the new website www.reserved.com  created in collaboration with the Huncwot agency.
	
	campaign range: RESERVED / POLAND, RUSSIA
	models:     Anne Vyalitsyna , Luke Nel
	photos:     Angelo Pennetta  – campaign
	photographer’s assistant: Nicholas Hartley
	backstage photos: Joachim Johnson
	video: Antek Nykowski 
	styling:  Andrzej Sobolewski @ D’Vision Art
	make-up: Wilson / Warsaw Creatives
	hairstyles: Syd Hayes
	location: Cape Town
	production:  Warsaw Creatives
	website: Huncwot
]]></description>
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  <title>27.02.2012 RESERVED – faithful to beautiful stories</title>
  <link>http://www.lpp.com.pl/company/news/122</link>
  <description><![CDATA[
	The new spring/summer BEAUTIFUL STORY campaign by RESERVED tells the success story of Anne Vyalitsyna, a Russian top model. She joins the beautiful and successful company of the other young people who have starred in previous editions of the BEAUTIFUL STORY: Sasha Pivovarova, Ania Jagodzińska, Karmen Pedaru, Magdalena Frąckowiak and Tobias Sorensen.
	
	The spring campaign by RESERVED once again proves the extraordinary power of dreams. It is the story of a Russian girl from a small town who took just six months to get to the world’s modelling top. Chloé, DKNY, Calvin Klein, Fendi, Givenchy, Gucci, Marc Jacobs, Prada, Versace are only some of the brands that regularly collaborate with Anne. She made a remarkable entry into the world of fashion by appearing on the covers of Vogue, ELLE and Harper’s Bazaar. Although she now has a very high rating in the Models.Com rankings and has become a fully-fledged star, she is still a very open and direct person.
	
	The backstage photo session shows how perfectly Joachim Johnson captured the beauty and charisma of the model against the scenic background of Cape Town, the oldest city in South Africa.  This cosmopolitan and unique place is also the setting for the RESERVED campaign photos with Anne as the heroine and Angelo Penneta behind the lens. He is a world famous photographer who has worked with such celebrities as Claudia Schiffer, Karolina Kurkova and Natasha Poly. His remarkable sense of beauty and artistry can now be admired in the spectacular international BEAUTIFUL STORY campaign.
	
	The Reserved Marketing Department is behind the idea and creative aspects of the campaign. The photo production was the responsibility of Warsaw Creatives photo agency. The media participants in the campaign in Poland include the press and the Internet; in Russia it is the press, the Internet and outdoor advertising.
	More information at the new website www.reserved.com  created in collaboration with the Huncwot agency.
	
	
	campaign range: RESERVED / POLAND, RUSSIA
	models:     Anne Vyalitsyna , Luke Nel
	photos:     Angelo Pennetta  – campaign
	photographer’s assistant: Nicholas Hartley
	backstage photos: Joachim Johnson
	video: Antek Nykowski 
	styling:  Andrzej Sobolewski @ D’Vision Art
	make-up: Wilson / Warsaw Creatives
	hairstyles: Syd Hayes
	location: Cape Town
	production:  Warsaw Creatives
	website: Huncwot
]]></description>
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  <title>24.02.2012 LPP is Stock Exchange Company of the Year 2011!</title>
  <link>http://www.lpp.com.pl/company/news/120</link>
  <description><![CDATA[
	The awards followed a prestigious „Stock Exchange Company of the Year” ranking organized by „Puls Biznesu” business journal and Pentor Research Institute. 180 experts – analysts, investment consultants and brokers rated stock companies in the following categories: competence of the board, comprehensiveness of offer, investor relations, development prospects and success of the year.
	
	LPP achieved high scores in all categories – becoming the winner in the main „Stock Exchange Company of the Year” ranking.
	
	The experts appreciated LPP for the excellent management, consistent strategy execution and excellent results. „LPP is a company that did an immense piece of work in the last decade and achieved huge success. We don’t have many joint-stock companies in Poland that were able to increase their sales profit 14 times (…). I’m sure that this is still the beginning of the growth of this wisely-managed company.” says Sebastian Łyczka, an Ernst&amp;Young partner and the director of the public market department.
	
	Professionals taking part in the „Stock Exchange Company of the Year” study also valued highly the competence of the LPP board awarding it with second place in the „Competence of the board” category. Dariusz Pachla stressed the fact that ”LPP board strives for a continuous growth of the company, its good results and investor satisfaction (…). The high position of LPP in the ranking is a result of its actions that are focused on a long-term development and financial results.” – says LPP vice-president.
	
	Despite the second surge in the economic crisis and problems on European markets, LPP keeps aiming at fulfilling its strategic goals, dynamically developing the scale of its operations on both the Polish market and abroad. The consistent actions of the company that cause its exchange quotations to rise have been appreciated by awarding LPP as second in the „Company of 2011” category.
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  <title>22.02.2012 CITY RULEZ – THE NEW CROPP CAMPAIGN</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/118</link>
  <description><![CDATA[
	As part of the campaign, the new revitalized website www.cropp.com  was launched on 17 February, prepared by the Engine interactive agency based in Sopot. You will find lots of photos and videos there presenting the opening session of the campaign in Istanbul.
	
	The idea for the campaign originated in CROPP’s Marketing Department, says Julian Chmielewski, acting CROPP Brand Manager. We wanted to show what young people usually do in their free time and we focused on CROPP’s sporty side. We have always been very interested in city sports and we decided to set this campaign in motion on a longboard. We found five people who are totally crazy about longboards, we took them for a trip to Istanbul, a melting pot of various cultures, and we organized a photo session with the remarkable cityscape in the background. We wanted to convey the feel of the urban chill, wildness and natural high.
	
	Łukasz Ziętek, the photographer who was once again engaged for the CROPP campaign, did a great job catching this chilled-out and natural atmosphere. As usual, the session was supervised by Kuba Borkowski, CROPP’s Art Director, and the video was shot by the SHOOTME Agency. The styling of the longboarders was prepared by Karolina Pawlak, while Zofia Krasuska-Kopyt took care of the make-up and hair. The new website also presents the lookbook with the spring/summer collection.

	The plan is for the CROPP longboarders to conquer Asia on a brand-sponsored trip, while the viral campaign has been scheduled for May.  As usual, lots of information to be found on Facebook!
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  <title>22.02.2012 City Rulez – the new CROPP campaign</title>
  <link>http://www.lpp.com.pl/company/news/119</link>
  <description><![CDATA[
	As part of the campaign, the new revitalized website www.cropp.com  was launched on 17 February, prepared by the Engine interactive agency based in Sopot. You will find lots of photos and videos there presenting the opening session of the campaign in Istanbul.
	
	The idea for the campaign originated in CROPP’s Marketing Department, says Julian Chmielewski, acting CROPP Brand Manager. We wanted to show what young people usually do in their free time and we focused on CROPP’s sporty side. We have always been very interested in city sports and we decided to set this campaign in motion on a longboard. We found five people who are totally crazy about longboards, we took them for a trip to Istanbul, a melting pot of various cultures, and we organized a photo session with the remarkable cityscape in the background. We wanted to convey the feel of the urban chill, wildness and natural high.
	
	Łukasz Ziętek, the photographer who was once again engaged for the CROPP campaign, did a great job catching this chilled-out and natural atmosphere. As usual, the session was supervised by Kuba Borkowski, CROPP’s Art Director, and the video was shot by the SHOOTME Agency. The styling of the longboarders was prepared by Karolina Pawlak, while Zofia Krasuska-Kopyt took care of the make-up and hair. The new website also presents the lookbook with the spring/summer collection.

	The plan is for the CROPP longboarders to conquer Asia on a brand-sponsored trip, while the viral campaign has been scheduled for May.  As usual, lots of information to be found on Facebook!
]]></description>
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  <title>21.02.2012 Latest RETRO PASTEL trends</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/117</link>
  <description><![CDATA[
	The 1950s were a decade of playing with fashion and appreciation of true femininity. Young girls wanted to be like the great movie stars (Grace Kelly, Audrey Hepburn, Marilyn Monroe) and spent every free minute listening to rock'n'roll music in retro diners and neon-lit cocktail bars. The streets were dominated by flirtatious and subtly flared skirts.
	
	Women loved the flattering blouses with low neckline and sweaters with lace appliques. Full skirts were matched with classic Coco Chanel-style jackets. Double-breasted coats with belts were the best choice for summer nights. All these well-proven cuts can be found in the latest Mohito collection, which is a modern alternative for fans of the retro style.

	The Retro Pastel line has been designed in subtle pastel colours. They include cream pink mixed with beige, sweet lime, bright turquoise and lemon yellow. And feminine style is one thing and comfort another; subtle ballet shoes combined with leggings provide a must-have for any fan of fashionable elegance and comfort.
	
	As in the 1950s, the Mohito collection focuses on chic accessories that are important for the style. Large leather bags, envelope bags, and belts with golden ornaments and pearl necklaces provide the smart finishing touch to any retro styling.
	
	The MOHITO Retro Pastel collection, despite its strong retro references, is a very modern interpretation of the women’s silhouette of the period. The collection goes perfectly with very modern stylings and can give them a very individual touch.
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  <title>21.02.2012 SPORTY ELEGANCE  FROM MOHITO</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/116</link>
  <description><![CDATA[
	The modern, busy woman needs clothes that will work in any situation. This is why the new Mohito “Active Chic” collection is designed for active women who appreciate smart chic. The modern and functional collection is synonymous with feminine elegance and a sporty touch. It includes dresses to wear to the office and to any night out. The individual items allow various combinations making it easy to make the outfit suit the occasion.
	
	The “Active Chic” colours are based on the safe, traditional and noble white and black, with a spicy touch of strong, energetic and contrasting colours, freely combined: orange and navy blue, raspberry pink with purple. The designers impose no limitations.
	
	The label stresses the finishing of the designs. One important element of the collection is the zips, which emphasize in a modern way on, for example, simple pencil dresses, jackets, blouses and trousers. Accessories are also an important element. This season Mohito offers a modernist, innovative and simple jewellery line. Silver and golden coloured bracelets and necklaces combined with large leather bags are perfect styling touches for any active fashion lover.
]]></description>
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  <title>20.02.2012  Men’s Collection by RESERVED – spring/summer 2012</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/115</link>
  <description><![CDATA[
	In the coming spring/summer season, RESERVED gives you a unique opportunity to explore the whole world of fashion.

	If you are a travel aficionado at heart and a daredevil who loves the challenges of exploring unknown territories, there is a desert waiting for you. The pastel-coloured “Desert” line has been inspired by the landscape of the Middle East. You can almost feel the hot desert sun burning in the beige and sandy colours that dominate the collection.

	On this subdued background, there are flashes of vivid and deep red, bringing to mind the image of a solitary desert rose in the middle of a sandy nowhere. For cold desert nights, there is a leather pilot jacket and a jacket with 3D pockets. Depending on the weather and your own preferences, you can choose from among plain shorts or shorts in military colours as well as caramel-coloured trousers.

	The “Analogue” line is a perfect choice for all enthusiasts of the Monte Carlo Riviera atmosphere. Simple, classic forms with hints of a sporty style dominate this part of the collection. Clearly delineated prints, geometric lines, check patterns and stripes are to be found on sweaters, jumpers, shirts, trousers and accessories. The line makes use of classic marine colours: navy blue, white and black. Strokes of green and orange effectively enliven the entire design.

	The “Beach Resort” line is like an irresistible force of nature. It has been designed for all lovers of the flamboyant Latin American style and temperament. The ocean blue and sandy beaches of Puerto Rico and Miami are among the main sources of inspiration.  The collection is a perfect fusion of classic beach style and casual city fashion. It lures the eye with multi-coloured combinations of turquoise, lime, violet and pastel pink. You can also spice up your vacation look with floral-print T-shirts, fine-patterned shirts and checked shorts. Linen trousers and a well-matched navy blue jacket with a hint of urban elegance make the perfect outfit for any spontaneous party.
	 
	The new men’s collection by RESERVED broadens the fashion horizons and takes you on a great trip exploring new trends in spring/summer 2012. For this coming summer, RESERVED presents a brilliant collection of individual and fashionable vacation styles for men.
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  <title>20.02.2012 SPRING WAVE OF FEMINITY AT RESERVED</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/113</link>
  <description><![CDATA[
	Brigitte Bardot is one of the style icons of the 1960s we still remember today. Currently, the person personifying the Parisian style of that time is Ines de la Fressange – Karl Lagerfeld’s model and muse. Women all over the world love the style of the 1960s, which has inspired the new spring-summer Spring Couture collection by RESERVED.
	
	The collection subtly breaks the classic style in which the cool elegance of a two-piece, the equivalent of the male suit, has been softened by a streamlined shape, so typical for the 1960s, and large prints reminiscent of paintings, which make the stylisations more relaxed and add a pinch of romanticism.
	
	The Brigitte Bardot style in the contemporary version proposed by RESERVED is a combination of femininity and urban coolness. We recommend long skirts with accentuated waist, shirts tied at the waist, fitted jeans and light cardigans as leading elements of the collection. Juicy colours combined with beige, grey and navy blue add some fresh energy while forecasting the coming of the spring.
	In its “Spring Couture” collection RESERVED also makes references to the eternal youth of London in the 1960s. Its brightest star, Twiggy, continues to inspire us today. In our collection you will find dresses with ¾ length sleeves and simple above knee skirts, airy blouses and buttoned woven cardigans. The most important elements are colours and patterns. The palette is based both on calm combinations of white, navy blue and orange, as well as strong, juicy fuchsia, amaranth and energising shades of yellow.
	
	The RESERVED “Spring Couture” collection will be available soon in the brand’s stores.
	 
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  <title>20.02.2012 SCANDINAVIAN SIMPLICITY FROM RESERVED</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/114</link>
  <description><![CDATA[
	This time less is more. This rule is reflected in the colour selection and outlines. Scandinavian fashion, just like Scandinavian design, focuses on simplicity, functionality and easy reception. This is fashion for those aware of their own style, since all details and all combinations matter. Following this trend, RESERVED introduces some cool, marine exotics to its spring collection. All in a minimalist representation, inspired by the Scandinavian coast.

	Uncomplicated style, comfortable sporty forms, delicate draping and playing with lengths make the silhouette light and give it an urban-sports character. Thanks to the simple, clean and perfect nature of the NORTH SEA RESERVED line, it’s a perfect solution for all situations. The inspirations with Scandinavian weather and light dominate the collection. One can feel the coolness, and thereby also the clarity of colours, which, if worn in contrasting combinations become more visible. Beige and deep shades of grey are broken by strong reds or intensive browns. Apart from white, sea blue is the most important colour trend. It reflects freedom, simplicity and asceticism, which give the silhouette sensuality and a feminine nature.

	Other attractive points of this collection are the avant-garde patterns. You will find T-shirts with blurred stripes, coastal landscapes and floral prints. All of which create a unique spring climate reminiscent of the first signs of the new season.
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  <title>16.02.2012 Spring elegance from MOHITO</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/109</link>
  <description><![CDATA[
	The Retro Style is the time of eternal youth, drive-in cinemas, jukeboxes, and unforgettable holidays by the lake. Thanks to the new MOHITO collection for the spring-summer season we can feel the climate of American suburbs and neon cocktail bars. This is the perfect solution for women who like delicious colours. In fact, colours here play the most important role. The collection finds its flavour thanks to sweet pastels, raspberry pinks, mint greens and butterscotch beiges. The designers have not forgotten about retro cuts. In this collection one finds flaring A-line dresses, strapless lace dresses closely fitted in waist, high-waisted skirts, knitted sweaters with a ribbon and fitted jackets. Equally appealing accessories clearly, but at the same time very subtly, refer to the aesthetics of the 1950s and emphasize them.

	Those in favour of a less sugary style will appreciate the Modern line within the Mohito collection. This is an offer for self-confident women aware of their attractiveness. It emphasises chic, sex appeal and elegance. It is inspired by modernity in the shades of azure, navy blue and bottle green. Blurred colours on sleek fabrics merge and mix with shades of gold, the sky, and, most of all - water. For frequent visitors to Monte Carlo and Saint Tropez MOHITO has prepared an extravagant collection of formal trousers and high-waisted skirts, jackets and shirts, evening dresses and loose knitted blouses and shorts - perfect garments for beach walks.

	Although the new season will be bringing some new styles, MOHITO stores will remain feminine and elegant as usual.
]]></description>
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  <title>15.02.2012 THE EURO 2012 RESERVED COLLECTION</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/112</link>
  <description><![CDATA[
	This is good news for all football fans impatiently awaiting Euro 2012. RESERVED has prepared a special limited line of sweatshirts, t-shirts and accessories with football motifs, and above all, with the official championship logo.

	For true football enthusiasts, we have also dug up some archival motifs and logos relating to this popular sport. We also have a separate line of accessories with hats, belts, flip-flops and even ecological bags. All this in the flagship colours of the coming championships.

	Every sports fan will find his or her favourite novelty – for we have not forgotten the ladies either. They will also get to love football, owing to the special EURO 2012 ladies’ collection, comprising blouses in invigorating pink, green and navy blue, additionally decorated with sequins. Watching football together has never been so pleasurable! And for those who would rather give it all a miss RESERVED has designed an alternative line of t-shirts and sweatshirts inscribed “I hate football”.
	
	RESERVED has not forgotten our youngest football fans. The children’s collection includes t-shirts with the symbol of the Polish team and other items with images from favourite children’s fairy tales.
	
	Football has always provoked excessive emotions. For decades it has been watched by all generations, with family and friends. What could be a better excuse for spending more time together? While impatiently awaiting the excitement of football and more than anything the successes of Polish team, RESERVED is now opening its own Euro 2012 season!
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  <title>13.02.2012 Spring-summer HOUSE collection</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/110</link>
  <description><![CDATA[
	Having observed worldwide trends, the House brand selected only the strongest ones to be the most visible in the coming new season. The result is a young and modern collection full of unexpected combinations. As a whole, it creates an interesting proposal for spring-summer 2012, full of passion and play.

	First of all, it plays with masculine fashions in a female version. House offers young girls masculine fabrics, subdued colours and simple cuts softened by very feminine accessories: a broad range of jewellery, accessories and shoes. Colour is permanently present in the “candy colour”, “color block” and 1960s lines. It is dominated by apparently conflicting shades of intensive orange, pink, blue and bottle green combined on the basis of vertical and horizontal constellations. There are also A-line dresses and skirts, so typical of the 1960s, and visible details in the form of plastic zips and graphic patterns. We also find here stripes, very fashionable in the last season, now returning in new combinations.
	
	House has also prepared something for the supporters of casual urban style, young fans of American baseball and those who do extreme sports. Urban travellers appreciate informality and comfort. This is why the brand offers loose tops (hoodies, long-sleeved shirts, t-shirts) with various weaves, as well as shorts in military and Hawaiian styles - with prints representing exotic plants. 
	
	The most important element of the urban line is jeans in various cuts and colours. For young sportsmen the brand has prepared a line full of strong colour contrasts, a pinch of technical design and modern fabrics. Jackets with waterproof surfaces have been equipped with waterproof zips, geometrical cuts and additional pockets increasing their functionality.
	
	It seems that the next season at House will be very fashionable and exciting.
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  <title>13.02.2012 Spring CROPP Collection</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/111</link>
  <description><![CDATA[
	Whether tomboy, sports girl, rebel or romantic – every girl will find something for herself. The new CROPP women’s collection is full of energy, with strong sports accents, but also subtle feminine accessories and details, or, to the contrary – the attributes of a rebellious tomboy.
	
	For the rebels, whose energy was perfectly captured by David Bowie’s “Rebel Rebel”, CROPP proposes a toned down mix of black, white, grey and cornflower blue. Jeans are also the identification of a stylish rebel.  Young rebels, in creating their unique sports style, may also choose from skinny trousers, over-sized shirts, checked shirts, close fitting knitted dresses, longer or wider knitted tops. Sweatpants, sneakers, box bags or shawls all add a slightly boyish look.
	
	This spring CROPP will also bring in its romantic dimension. The streets of New York have formed one of the leading trends, the ultra-feminine street look. Clothes may be filmy, girly and comfortable all at the same time. The designers at CROPP have prepared flowery dresses, frilly skirts, soft knitted jackets and trench coats. Accessories with flowery motifs or girlish ribbons perfectly match the white-tinted azure colour. This is yet another shade in the jeans line CROPP offers this season.
	
	Sports and active lifestyle fans will enjoy energy-packed patterns on hooded sweatshirts and prints of their favourite cartoon characters.
	
	 The male line offers a strong, original collection stressing energy and individualism. The season is a colourful combination of urban style with sports comfort. Intriguing and colourful patterns, made of top quality fabrics showing a strong inspiration from street art, have been designed for the man who values freedom and comfort, and the extravagant proposals with bold prints fit the story of a strong man.
	
	The spring CROPP collection allows for the changeability of tastes and diversity of characters and interests.  However, the comfort, style and originality of the collection will thrill everyone who wishes to stress their own personality and individualism.
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  <title>09.02.2012 Backstage of RESERVED spring campaign</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/108</link>
  <description><![CDATA[
	Cape Town, a beautifully situated city, served as the background for the photo session with Russian top model Anne Vyalitsyna, as star of the spring-summer season 2012. Shot by Angelo Pennetta, she brings us her story.
	
	After Anna Jagodzińska, Karmen Pedaru, Magdalena Frąckowiak, Tobias Sorensen, Sasha Pivovarova and Jayson Ethalion; now Anne Vyalitsyna, one of the world’s top models, tells her story in a photo session for RESERVED. In private life - partner of Adam Levine, the frontman of Maroon 5 - the top model impresses with her beauty, personality and professionalism. "First of all, Anne is a beautiful woman, which is a common feature among all the top models. However, the fact that Anne is extremely friendly, cheerful, open and honest is not that common. She has all the features of the perfect model that one would like to work with: a disarming smile, professional attitude to work and an ease in winning over people on the set. In the prestigious rankings of the models.com  portal she is in the top 20 most wanted models in the world. In other words - she is an ideal…" – said Monika Kapłan-Gerc, Marketing LPP Director.
	
	Anne's beautiful story is a tale about the potential of dreams.  From an early age, a young Russian from Nizhny Novgorod wanted to become a world’s top model. Within less than one season after her first local casting, starting from a small Russian town, she hit the catwalks of Paris, Milan and New York’s greatest designers. She is the cover star of international editions of the most prestigious magazines and largest advertising campaigns.  In the spring-summer photo session for Reserved, Anne Vyalitsyna was accompanied by Luke Nel.
	
	The best professionals were invited to work on the latest Beautiful Story campaign. Angelo Pennetta - a photographer working on a daily basis with such stars as Claudia Schiffer, Lara Stone, Karolina Kurkova and Natasha Poly, shot the session. Angelo's photos are characterized by the lightness and naturalness of the image, which breaks with the canons typical of the world of fashion.
	
	"Cooperation with Angelo was a real pleasure.  To our project Angelo added a fresh perspective on fashion and, at the same time, on RESERVED as well as professionalism on the set and friendly atmosphere, which helped the models and the entire production team to work effectively "- adds Monika Kapłan-Gerc.
	
	A Londoner, Syd Hayes, who has worked, among others, in advertising campaigns for Alexander McQueen and Iceberg, was responsible for hair styling.
	
	This time, Cape Town was the background for the story. The town, situated at the meeting point of two oceans, is undeniably magical. Here, East meets West. It is an ideal place to tell another chapter in the beautiful history of RESERVED.
	Sunny weather and the gentle warm coastal climate contributed to a cheerful and relaxed atmosphere on the set. Positive energy, great fun, but also concentration on work are clearly visible in the backstage materials prepared by Joachim Johnson. The pictures show that work on the latest RESERVED campaign was a pleasure for the whole team.
	
	Soon, the BEAUTIFUL STORY image campaign from RESERVED, shot by Angelo Pennetta, will begin. 
]]></description>
  </item>
  
 <item>
  <title>08.02.2012 RESERVED latest trends: PASTEL GEOMETRIC</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/107</link>
  <description><![CDATA[
	The classy and feminine RESERVED spring collection is really appealing. All thanks to the pastel collection of clothes and accessories, inspired by graphic patterns, which interprets the iconic 70s and the then popular series "Charlie's Angels" in a modern way. White combined with beige and powder pink makes geometrical designs.  Sharp zigzags are combined with less dominant, mellow colours.  Blouses and shirts with energetic rhombuses may be worn with sober, plain trousers, finished off with golden zips.
	
	The collection also features some marine accents; block compositions of white and classic navy-blue. Sensual orange and pink as well as azure blue and bottle green make the collection less delicate.
	
	Also pastel is the line of accessories and shoes.  Bags - available in many styles, from small clutch bags to large handbags - produce the effect of classic, everyday elegance. Nature-themed jewellery (stones, pearls) evokes warm holiday memories. Delicate, comfortable ballet-shoes and pastel stilettos with strong orange accent are only some of RESERVED’s proposals for the spring-summer season. It all creates a complementary and fashionable ensemble.
]]></description>
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 <item>
  <title>31.01.2012 RESERVED Valentine's Day Collection</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/106</link>
  <description><![CDATA[
	Valentine’s Day is a very special day. The evening should be equally special, magic and full of romantic surprises. Besides the candles and flowers, exclusive RESERVED lingerie will help you create a unique atmosphere. Specially designed for those in love, it will enrich the moments spent together, just the two of you. And because a woman has many faces, the women’s collection was designed in two variants – sensual and casual. Each design is a perfect idea to please your loved one.
	
	Red has always been a symbol of intense emotions and passion. This is why it has been made the leitmotif of the collection. Combined with black and white it becomes more subtle. The collection is dominated by seductive fitted balconette bras available in the three colours. Alluring frills, bows and decorations make them more delicate. Sensual lace has been given a twist thanks to combining it with coquettish checks.
	
	The comfortable version of the collection consists mostly of more casual knitted blouses and trousers with flowery prints, checks and hearts – printed or embroidered.
	RESERVED hasn’t forgotten about men. Valentine’s underwear for men is mostly red and black decorated with prints and slogans.
	
	The RESERVED collection dedicated to the day of love guarantees unforgettable moments.
]]></description>
  </item>
  
 <item>
  <title>18.01.2012 Anne Vyalitsyna – the face of the RESERVED spring campaign</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/105</link>
  <description><![CDATA[
	RESERVED discovers other beautiful stories of young people in the world of fashion. Previous Beautiful Story campaign faces included: Ania Jagodzińska, Karmen Pedaru, Magdalena Frąckowiak, Tobias Sorensen, Sasha Pivovarowa and Jayson Ethalion.
	
	The protagonist of this year’s spring campaign is Anne Vyalitsyna, one of the most wanted top models in the world. Her career started in 2001, when she signed a contract with the Paris-based IMG agency. Her journey from Nizhny Novgorod to the covers of such magazines as Harpers Bazaar, Glamour, Elle or Vogue was a short one. She is the only model to have taken part in the prestigious session for the Sports Illustrated Swimsuit Issue six times.
	
	The urban landscapes of Cape Town were the perfect background for this year’s RESERVED campaign. Their atmosphere and nature is perfectly reflected in the backstage shots by Joachim Johnson and the image pictures by Angelo Pennetta.
	Soon the first selection of backstage material will be available at www.lpp.com.pl/dlamediow
]]></description>
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 <item>
  <title>05.01.2012 RESERVED is the most valuable fashion brand in Poland</title>
  <link>http://www.lpp.com.pl/company/news/104</link>
  <description><![CDATA[
	RESERVED was selected the most valuable brand in the “Clothes and shoes” category for the third year running. This year the brand came ahead of Wólczanka and Gatta, which ranked second and third respectively. The selection was made from more than 400 brands on the basis of the company financial data and consumer surveys.
	
	Rzeczpospolita” published the annual Most Valuable Polish Brands ranking for the eighth year running. This year the competition panel recognized RESERVED for its consistent development of a dynamic and modern brand image, additionally strengthened by constant extension of the trade chain.
	
	The selection panel for the most valuable brands was composed of: Zbigniew Jagiełło – the president of PKO Bank Polski, Jacek Krawiec, the president of PKN Orlen, Andrzej Klesyk – the president of PZU, Tomasz Suchański – general director of the Biedronka chain, Jerzy Mazgaj – the chairman of the supervisory board of Vistula Group, Jolanta Wiśniewska – vice-president of Polskie Radio, Paweł Jabłoński – deputy editor of Rzeczpospolita, Anita Błaszczak – a journalist from Rzeczpospolita.
]]></description>
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 <item>
  <title>19.12.2011 RESERVED spring lookbook</title>
  <link>http://www.lpp.com.pl/pressroom/press_info/103</link>
  <description><![CDATA[
	The highlight of the spring collection is the combination of fabric and colour. 50s and 60s inspired silhouettes, taken from the style icons of the time, are dominant. Simple, comfortable shapes are there to highlight women’s curves. The Parisian chic a la Brigitte Bardot and the young freshness a la Twiggy are key trends of the coming season. Folds and creases bring lightness and femininity to the Spring – Summer 2012 silhouette. Universal and modern, the feminine combinations are a proven way of creating a great outfit. The collection also includes a strong appearance of comfortable knitwear that will fit with every spring outfit.
	
	Interesting elements of the collection are blouses and braided long-sleeved sweaters that can be combined with jackets, skirts or loose shorts for a fresh, young look. The absolute hit of the summer are the ankle-baring trousers along with midi and maxi skirts. Matched with a trench coat or a short denim jacket they can become a great base for both an elegant and casual look. The A-line and high waist in trousers and skirts are very feminine elements of the spring collection. There are also plenty of patterned dresses with flowers or stripes.
	In the spring, RESERVED strongly emphasizes colour. The juicy colours of tops (red, navy, green) are boldly combined with pale trousers and skirts (beige, grey, powder pink) and the other way around. Block colour typical of the 60s is an important trend in the collection.
	The collection comes complete with stylish accessories that include big solid bags, leather boots and high-heeled sandals.
	
	The men’s collection, on the other hand, breaks fashion stereotypes and matches the style according to individual preferences and character. It gives the classic suit a bit of a tongue-in-cheek treatment combining it with sneakers, army belts and a backpack instead of a briefcase.
	The men’s collection was designed with comfort in mind. It’s the modern interpretation of the urban style: simple cuts, soft lines and comfortable outfits.
	
	The RESERVED Spring-Summer collection will be available in stores this December.
]]></description>
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 <item>
  <title>06.12.2011 OPENINGS OF NEW LPP BRANDS’ STORES   IN THE EAST</title>
  <link>http://www.lpp.com.pl/company/news/102</link>
  <description><![CDATA[
	The Reserved, Cropp and Mohito brand stores opened in Estonia and Russia have enlarged the pool of franchised and company-owned points of sale in the East.
	
	Just as in previous months, in October LPP SA consistently implemented its 2011 strategy of extending the portfolio of company-owned and franchised stores. Three new formats, including one license-based, were opened in Russia, while the fourth was in Estonia.
	
	The operation of the Reserved and Cropp stores was launched in the prestigious Triumf Mall shopping centre in Saratov. The first one, occupying the considerable floor area of 811 square meters offers the most popular must-haves of the winter season arranged in women's, men's, kids' and accessory zones. The second, with 280 square meters of floor area, offers the latest pieces from the autumn-winter 2011 collection, extremely representative of the Cropp style.
	
	Meanwhile, at the Versailles shopping centre in Ulyanovsk, a franchised Reserved store opened its doors. Over its 298 square metres customers will find selected pieces and accessories supported by dedicated sales promotions.
	
	The company also increased the number of its stores in Estonia by opening another one. A new Mohito store made its debut at the Tallin Viru shopping centre in the country’s capital. Its strongest points are feminine garments and the quintessence of stylish accessories, which ensure that each customer will find, over the 256 square meters of optimum product selection, something just perfect for herself.
	
	All the points of sale have been covered by sales promotion programmes and equipped with professionally dressed shop windows to attract the broadest group of brand fans possible. The company plans to maintain the new store launch dynamics for the last quarter of the year.
]]></description>
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 <item>
  <title>20.10.2011 RESERVED on iPad!</title>
  <link>http://www.lpp.com.pl/company/news/78</link>
  <description><![CDATA[
	The new iPad application is an interactive multimedia journey across the new RESERVED campaign. It contains videos and photos starring Sasha Pivovarova, the famous Russian top model. Sasha is the star of the third campaign from the RESERVED „BEAUTIFUL STORY” series that depicts the profiles of well-known models and their way to successful careers.
	
	Sasha Pivovarova is the fourth most appreciated model in the world and the next star of a „Beautiful story” told by RESERVED, following Karmen Pedaru, Magdalena Frąckowiak and Tobias Sorensen.
	
	Although the application was not designed to allow browsing through the clothes currently available in RESERVED stores, it is still closely connected to the latest collection of the brand. In the video clips included, also available on RESERVED website, Sasha Pivovarova presents two current RESERVED trends – the Denim Cuts and Deep Black collections.
	
	The application also includes an exclusive interview with the top model along with backstage photos from the recent RESERVED photoshoot in Paris.
	
	The app was created by Huncwot Interactive Agency and is now available free from AppStore:  www.itunes.apple.com
]]></description>
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 <item>
  <title>12.10.2011 PURE EVIL  - CROPP'S autumn campaign</title>
  <link>http://www.lpp.com.pl/company/news/81</link>
  <description><![CDATA[
	Pure Evil Crew is a team of four young and active friends, who have decided to fight against all the things that get on the nerves of people their age. They take action, while others remain indifferent. They declare war on the difficulties that cyclists and pedestrians have to face when moving round the city and they are merciless towards dog owners who obstinately “forget” to clean up after their pets in parks or on pavements. They choose creative solutions that are not necessarily polite and often verging on the illegal.
	
	The campaign started with the launch of the new website www.cropp.com and presenting the first video episode that shows the Pure Evil Crew in action on YouTube. The video has become extremely popular on the Internet and triggered heated discussions on forums and networking sites (sincthan 12,000 users have shared the video link on Facebook).
	
	The campaign has been very well received. Many people have said that they would really like to join the Pure Evil Crew and invite them to their city to solve similar issues.   
	
	Conspicuous in the Pure Evil campaign are the photos and a series of short films by Łukasz Ziętek, recorded during night photo sessions in Berlin. They are available on the website, contributing to its dark and mysterious character inspired by the city itself.
	
	In the immediate future, new Pure Evil actions will be taken, including publication of subsequent videos starring the Crew. The easily recognizable Pure Evil logo is now on products offered by Cropp Town outlets.    
	
	The idea for the creative campaign platform is the outcome of a collaboration between the Engine interactive agency and CROPP Marketing Department.
	
	
	campaign:  CROPP
	agency: Engine
	Copywriter: Tomasz Okulicz
	Art Director: Michał Sosiński
	photos: Łukasz Ziętek
	video: Engine Agency and OP1 production
	house styling: Elwira Rutkowska
	make-up and hair-styling: Zofia Krasuska-Kopyt
	photo session production: Ewa Pawlikowska
	location: Berlin, Warsaw
]]></description>
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 <item>
  <title>10.10.2011 Let's face it! - the autumn campaign by HOUSE</title>
  <link>http://www.lpp.com.pl/company/news/80</link>
  <description><![CDATA[
	This revolution will be subversive and humorous at the same time. It will use brilliant images juxtaposed with clichés that can be found everywhere around us.
	
	Each of us must have heard these from parents or teachers at least once: “First work, then pleasure,” “Good manners is all that matters,” “Education is the key to success,” or “Be reasonable” – these are the slogans for the HOUSE autumn campaign. Alongside contrasting photos, these truisms will sound like an ironic comment that perfectly captures the nonchalance and easygoing attitude of young people towards such commonplaces repeated by adults all the time. “Let’s face it” is the chief slogan of the campaign and a way of giving customers a wink. The whole point, as the campaign creators say, is to try and redefine the dusty clichés and break free from their ossified meanings that have less and less in common with reality.
	 
	The photos were taken in London by Rafał Milach, a well-acclaimed photographer from the younger generation. He has received the World Press Photo award and many other prizes at international photo festivals, including for the HOUSE campaign photos. His long-term cooperation with HOUSE has resulted in a recognizable image of the brand appealing to young people who value freedom, spontaneity, friendship and good fun far above propriety.
	 
	The leitmotif “Let’s face it” determines not only the visual aspects but also other marketing activities on the Internet, in the press and outdoors. The Plej marketing agency is the originator of the idea for the campaign, and its creative manager is the HOUSE Marketing Department. The photos were prepared by the AF Photo agency. The website and interactive concept of the campaign were created by the Huncwot agency, while the media aspects were once again entrusted to Maxus media house.
	 
	campaign: House, Let’s face it
	photos: Rafał Milach
	styling: Marta Kalinowska
	make-up and hair-do: Takanori Yamaguchi and Joanna Banach
	video: AgencjaNegatywna
	 location: London
	production: AF PHOTO
]]></description>
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 <item>
  <title>06.09.2011 RESERVED – faithful to beautiful stories. The autumn BEAUTIFUL STORY campaign</title>
  <link>http://www.lpp.com.pl/company/news/65</link>
  <description><![CDATA[
	Pivovarova is the latest well-known face in the RESERVED campaign focusing on beautiful stories. Previous campaign faces included Ania Jagodzińska, Karmen Pedaru, Magdalena Frąckowiak and Tobias Sorensen.

	The autumn RESERVED campaign with Sasha Pivovarova is the third in our Beautiful Story campaign series. Over the years, we have shown that a beautiful story can happen to any of us, that any of us can find success and have our dreams come true! Sasha, who made the long journey from Moscow to the catwalks of major fashion designers in Paris and New York, is currently the fourth most appreciated model in the world. Despite her gigantic success, she has maintained her natural and subtle qualities – said Monika Kapłan-Gerc, LPP Marketing Director.
	
	The lenses of Zuza Krajewska and Bartek Wieczorek make Sasha the face of the new, spectacular and international campaign. It is set in Paris; the photos show the trendy Place Vendome and the unique and characteristic architecture of the city.
	
	The Reserved Marketing Department is behind the idea and creative aspects of the campaign. The photos were prepared by the AF Photo agency. Media participating in the campaign include: press, outdoor and the Internet. The website was created by Studio Huncwot. Conventional media planning was carried out by Maxus media house.
	
	The campaign films, soon to be released at the official site of the brand www.reserved.com , were created by Studio Huncwot in collaboration with Michał Dąbal.  For this purpose, the state-of-the-art Red Epic camera was employed. It allows for recording high-quality video as well as taking photographs at the same time. This extraordinary piece of equipment is used by Hollywood directors as well as photographers for Vogue Italia or Vogue Paris.
	
	The campaign will cover Poland and Russia.
	
	campaign: RESERVED
	models: Sasha Pivovarova, Jacey Elthalion
	photos: Zuza Krajewska and Bartek Wieczorek – campaign; Agata Pospieszyńska – back stage
	video: Michał Dąbal and Studio Huncwot 
	styling: Andrzej Sobolewski
	make-up: WILSON
	hairstyles: Adam Szaro
	location: Paris
	production: AF PHOTO
]]></description>
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 <item>
  <title>12.08.2011 BEAUTIFUL STORY RESERVED – backstage of another beautiful story</title>
  <link>http://www.lpp.com.pl/company/news/56</link>
  <description><![CDATA[
	Beautiful and fulfilled, they set off on a trip with RESERVED to Paris – the capital city of fashion and art. In her photo reportage, Agata Pospieszyńska reveals the exceptional atmosphere backstage of this remarkable session.
	 
	In autumn/winter 2011/2012, beautiful stories for RESERVED come from Sasha Pivovarova, one of the most phenomenal models of the globe, and Jacey Ethalion, the bewitching British top model. The backdrop for their stories is enchanting Paris, a place to make your head spin. Here everything is possible, dreams come true and every day is a totally new experience. During the session, Sasha and Jacey showed the Polish crew their favourite places and were really fabulous guides. Against a background of exquisite Parisian architecture, Sasha was truly mesmerising: flirting with the camera, while presenting clothes from the new autumn/winter collection by RESERVED.
	
	She took part in the RESERVED campaign because BEAUTIFUL STORY is something more than just a nice story: it stands for courage, genuine emotions, ideals and fulfilled dreams. It is a lifestyle similar to her own. My life is beautiful, brimming with new experiences. I have a happy family, a beloved husband and work that I adore. For me, that is a beautiful story, says Sasha.
	
	Jacey Ethalion also found the world of BEAUTIFUL STORY RESERVED to be a familiar place. In a short period of time, he has achieved the kind of success that is the dream of every young man taking his first steps on the catwalk.
	 
	The photographer was, once again, Agata Pospieszyńska, who can capture the backstage atmosphere of a campaign with unparalleled sensitivity:  the concentration, the hard work, but also the great fun and friendliness.
	That was a fantastic experience. Working in Paris with one of the best top models in the world gives one lots of possibilities. Paris is a place for lovers of coffee, romantic alleys, great art and timeless fashion.  Sasha felt at home here. She is an extraordinary beauty and a really interesting person with a lot of passions. The session gave us both pleasure, and we also spent some time together after work. This campaign is definitely one of the best in my whole career! says Agata Pospieszyńska about the Paris session.
	 
	The BEAUTIFUL STORY RESERVED image campaign, prepared by Zuza Krajewska and Bartek Wieczorek, will be launched soon.  
	
	The first part of the backstage material is available here.
]]></description>
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 <item>
  <title>22.06.2011 Reserved, Cropp i House – Polish Facebook superpower</title>
  <link>http://www.lpp.com.pl/company/news/1</link>
  <description><![CDATA[
	Their profiles are viewed on average several hundred thousand times per month, while CROPP, HOUSE i RESERVED maintain their position among the five top Polish brands on Facebook.
	
	Social Media mechanisms appeared in the LPP marketing strategy in The Spring of 2009. All the group’s profiles are managed by the internal marketing departments of the particular brands, in cooperation with interactive agencies in the application development process.
	
	The first brand to appear on Facebook was CROPP, which attracted a number of fans from the Czech Republic and Slovakia, where Facebook gained popularity much earlier than in Poland. This profile is characterised by the strong representation of these nationalities even today, just as the RESERVED fan page, where the activity of foreign fans is the highest.  The most "Polish” profile from the perspective of origin of fans is the HOUSE brand profile.
	
	In February 2011 the MOHITO brand profile joined CROPP, HOUSE i RESERVED and attracted more than 42,000 fans in just three months.
	
	All the LPP group brands have obtained high numbers of profile fans thanks to engaging and creative activities, such as competitions, discussions or sales promotions in the form of coupons available only to fans. New products constantly enjoy the greatest popularity, generating dozens of comments and several hundred "likes". Facebook has also become a channel for promoting blogs, events sponsored by the brands and/or presentation of news from the worlds of fashion, culture and art.
	
	To date LPP group has also implemented a number of interesting applications in cooperation with interactive agencies, such as CROPP’s game “No Damage No Fun” or a discount ticket system that received an award in 2010. Since the middle of 2009 the Facebook brand profiles have also been recommended in other communication channels - newsletters, store TV or websites. The presence of LPP brands on Facebook is also effectively supported by the advertising system of this site.
	
	Currently Social Media are given a lot of emphasis in the LPP marketing strategy. Profiles of particular brands provide a great reflection of consumer activity. Importantly, they also shape the taste of current and potential customers, showing at the same time the response to particular products or suggested trends.
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	 
]]></description>
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 <item>
  <title>21.06.2011 Statement</title>
  <link>http://www.lpp.com.pl/company/news/3</link>
  <description><![CDATA[
	The Lithuanian company UAB LPP, representing the RESERVED brand in Lithuania, has commenced sponsorship co-operation with a production company that is responsible for the programme called I Love Lithuania under the arrangement of providing clothing in exchange for placing the logo in the programme’s end credits. The reality shows are based on a framework scenario that is built and developed by the show participants in the subsequent episodes, and sponsoring companies do not have impact on its final form and contents. The RESERVED brand has had good experiences in co-operation with television programmes, but  the character of I Love Lithuania has evolved into an undesired and disturbing direction that has harmed feelings of Poles and at the same time has been contrary to the values shared by the LPP S.A. company
	
	Under these circumstances, the Lithuanian company UAB LPP that manages the RESERVED brand in Lithuania has commenced talks with the production company of the said reality show with a view to terminating the sponsorship contract with an immediate effect.
]]></description>
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 <item>
  <title>22.05.2011 Reserved for iPhone!</title>
  <link>http://www.lpp.com.pl/company/news/6</link>
  <description><![CDATA[
	The main purpose of the application is to access to the latest collection from RESERVED, which has approximately 2500 pictures of products. The application allows its users to save the selected positions by adding them to favorites, so that one could do shopping with a ready list of goods.
	
	The application also allows you to go through the latest campaigns from RESERVED, including pictures from the current Beautiful Story campaign with its main character, top model Magda Frąckowiak, and reviews of the latest trends in the brand’s collection.
	 
	Additionally, the app contains information about the latest promotions from the brand and practical information on shopping in the brand’s showroom.
	
	With one click, you can find the RESERVED store located nearest to you by GPS or by entering your address into an interactive map.
	 
	The application was prepared by the Huncwot agency and is available for free in the AppStore: www.itunes.apple.com
]]></description>
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  </channel>

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